
Vine Street Imports
Problem
Vine Street Imports had fragmented sales materials, inconsistently branded visuals, and few educational resources for wholesale partners.
Solution
I created a cohesive brand identity across social media, sales tools, and educational assets, while routinely managing and updating a website of 70 producers and 400 wines with new tech info and press.
Impact
The result is a clear, recognizable brand across digital channels, supported by a fully managed website that serves as a central sales and education hub with 154k annual views, 88k sessions, and 64k active users.
Vine Street Imports is a national wine importer focused on anything-but-cookie-cutter wines from underdog regions around the world.
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Common Road Creative
Food, Wine, & Lifestyle Marketing
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